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Letnany shopping centre – Theo Rhodes

Letnany shopping centre

Tesco

This was an interesting brief to re-brand a shopping centre in Prague that was recently acquired by Tesco. The main focus was to create an identity that would work across all in-store signage and way-finding. As well as the challenge of designing for a foreign market a huge part of the work was to overhaul the existing way finding  system to improve the customer journey and maximise footfall to certain areas of the centre.

Role

  • Design
  • Art direction