Project title: Greenbank   Client: Taylor Wimpey  Role: Concept/art direction
Employed in the marketing of a ‘green roof’ development, green-haired babies were a direct visual reference to the USP and also subtly alluded to the tag line “an unexpected development”. The aim of the shoot was to capture a variety of interesting and appealing poses and expressions that could be used across the various marketing material. I also created a visual language for the campaign that used angled text and elements to to differentiate it from the competition.