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Camberwell Corner – Theo Rhodes

Camberwell Corner

Project title: Camberwell Corner Branding   Client: Peabody  Role: Design
Branding and marketing for a new development in South London. During the briefing it emerged that the client had a customer charter of sorts that included 5 key factors that they took into consideration with each development they undertook. I took this as the inspiration for creating a ‘modular’ logo mark that could be used to demonstrate this core philosophy, the rest of the visual language of the brand followed on from this initial design.